All posts in “communication”

The Golden Tongued Orator: What v. How You Say It

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In Christian history, one of the greatest speakers was known to be Chrysostom, the fourth century Church Father and Bishop of Constantinople.  Chrysostom was known as the “Golden Tongued Orator.” 

Chrysostom was a champion of great speaking and was known to deliver the best content.

As a minister and professor, no doubt, I place a high degree of importance on the “content” of my message or lecture. 

But some speakers pay attention to WHAT they will say to the neglect of HOW they say it.  In fact, some speakers have consistently neglected the development of greater speaking skill and even criticize good speaking and good speakers AS IF those speakers are less serious about their content than the less-than-stellar speaker.  That’s too bad. 

Speaking prowess is more important than one may think.  Don’t take that to mean that HOW WELL we speak is “more important” than what we say… but it’s naive to neglect your speaking and to underestimate the importance of skill. 

Preparing to Speak

Lots of preachers, teachers, and speakers of all types spend a dozen or two dozen hours of preparation for their talk, only to spend all or nearly all of it on the CONTENT (exegesis, outline, etc.) without spending much on technique or method.  Why is that? 

A book I was reading on speaking a while back reported that 93% of our impact in speaking is related to the EMOTION-PASSION and PROWESS of the speaker.  Having said that, while the “raw material” itself is crucial and all-important, that content may or may not be heard and hindered by the listener if the speaker cannot deliver the goods so it can be heard and received, then applied

The truth is that a speaker simply doesn’ t have 10 or 20 minutes to sell the audience.  In fact, you don’t have even 5 minutes.  Your  first impression is made in seconds, not minutes.  So to command an audience, you need to sell your stuff up front– hook the listener quickly, then bring the bacon. 

In other words— as a speaker, bring the HEAT, then bring the MEAT.

Cardoza on “Power Communication”

Understanding the Importance of Communication Savvy

Perhaps the two most important aspects of most information-laden professions and leadership in general are (1) becoming a strong writer and (2) becoming a strong speaker.  This is because of the importance and priority of communication and its central role in leadership and life.

Today I want to share what a power communicator must have.  There was a resource offered a number of years ago that referenced this concept, but I’d like to unpack these ideas a little more here.

Those of us who put food on the table through our teaching/preaching/speaking think a lot about communication.  And as an educator, I spend time considering how to help undergraduate, graduate, and doctoral pastoral and ministry students become the best communicators they can possibly be.  I want to bring balance to the issue by highlighting three enormously important issues for communicators and those who train them.

Three Components of Power Communicators

To become a power communicator capable of shaking the earth, three power principles must be mastered:

1. Substance

2. Soul

3. Sizzle

1. Substance

There are those who sometimes teach or speak who are entertaining to hear, but who fail to deliver the goods.  When life (or people, time, resources, business, money, influence, whatever your thing) is on the line, the one thing you must do is put the cookies on the bottom shelf.  Meaning, you MUST bring home the bacon; you MUST ring the bell; you must shuck the corn.  Whatever analogy you want to employ, it’s crucial that if you’re going to speak, you have something to say.  Some people don’t.  Others think they do, but can’t produce.  Content is an enormous priority for the speaker– in many ways THE priority.   Don’t neglect the content.  Don’t abuse the message.  It’s the only reason you’re really speaking in the first place.

In addition to WHAT one says, however, is HOW one says it.  A really common and unfortunate mistake that many ineffective communicators make is to assume that CONTENT (substance) is all that really matters in speaking.  This could be a painful statement, but the people who make that false assumption are generally poor communicators.  Any strong communicator knows that connecting with an audience is by no means restricted to the substance of the talk.

2. Soul

So, in addition to substance is SOUL.  “Soul” has to do with the communicator’s inner man.  His or her inner self.  The best communicators are able to transcend the limits of language and place their very hearts on display.  They reveal primal emotions, potent convictions, and powerful attitudes.  They can release the best of their personhood and vitality in the moment of truth.  They have such a command of their ‘selfhood’ and security in their identity that they are able to project whatever their subject calls for: authority, passion, motivation, intimacy, compassion, angst, inspiration, humor, gratitude– whatever it may be, to their listeners– making them feel and think and want to do the same thing.  Without soul, we’re only talking heads.  Without soul, we have no heart.   Without soul, we’re old news– we’re just another tired talker, but not a power communicator.  Release the fullness of your best self when you step onto the platform or when you stand in that sacred desk.

3. Sizzle

Substance is a must.  Soul is indispensable.  But your speech must also sizzle.  After you’ve done the hard work of study, reflection, hermeneutics, exegesis, research, thought, meditation and speaking prep, if you are incapable of bringing the heat, you will likely lose many of your listeners.  So it’s not only what you say, but how you say it.  It’s not just being an effective speaker and having a handle on grammar and syntax.  It’s also making sure that you have a powerful command on vocabulary that you can draw from at a moment’s notice in order to paint a masterpiece to your audience or the congregation.

Can you make it “SING?”  Can you allow the Spirit of God to breathe life into that dry manuscript and make the bones live?  When you speak, does it pop?  Does it happen? Does it thrill and excite and stimulate the learner.  Does it force the listener to think, feel, and act?  The best speakers have a near hypnotic command of their audience in such a way that the person loses all track of time and, as you speak, their hearts burn within them.  Though, in Christian speaking, the power of God sometimes falls on a situation, to be sure– but do not confuse that supernatural act with the need for personal effort in selling what you say with a little sizzle.